brand concept

At moku, there are two concepts that are common to all of our products.

concept 1
“Exciting design that can be used for a long time”

Sophisticated design that makes your heart flutter when you hold it
The more you use it, the more you'll love it, and the simple design you'll want to keep forever.

Such a design is the correct design at moku.
I think simple is far from easy. For example, because it is so simple, changing the size of the metal fittings by just 1 mm can greatly change the overall balance.
The process of failing over and over again is never easy, but we will not compromise there.

concept 2
“High-quality, earth-friendly materials”

Choosing materials with high quality textures that make you want to touch them is good for the earth, and materials that contribute to a sustainable society.

We carefully select such materials.

① Materials with a high quality texture that makes you want to touch them

Material 1: Pueblo

Made by Badalassi Carlo using the vachetta method using the raw hides of cows over 2 years old. This is a very unique leather whose surface has been intentionally rough and fluffed as a finishing process.

At first, it feels like washi paper, and because of its matte texture, it has almost no shine, but the more you use it, the more the surface fibers soften and the luster increases at an accelerated rate, and the color deepens in a short period of time.

The gloss increases very quickly, so the changes are very dramatic, and the moist texture that sticks to it when used is also a big attraction. This leather is recommended for those who like the aging of leather.

Material 2: Buttero

It is made by Conceria Walpier using the shoulder part of an adult cow called steer and is tanned. Since it has a hard shoulder part, it is characterized by its firmness and elasticity. Although there are individual differences, there may be some striped patterns that tend to appear on the shoulders.

Because it is dyed using an excellent dyeing technique, it has a beautiful, transparent color, but it also has a firm and heavy feel. Although it is not as dramatic as Pueblo, it is a leather that can be enjoyed over time.

Material 3: Noblessa calf

This is authentic leather provided by Perlinger, a well-known long-established tanner that has been producing leather since 1864.

Perlinger provides a stable supply of high quality leather by combining over 150 years of leather tanning technology and experience with modern manufacturing methods. Not only is it of high quality, but it is also an environmentally friendly tanner that has earned it high praise from top brands around the world.

A characteristic of leather is that patterns are created on the surface by embossing. The surface is covered with pigments, so even if water gets on it, it won't soak in easily, and the leather is relatively resistant to stains and scratches.

Compared to German shrink made by the same tanner, it has a slightly glossier and crispier texture.

The degree of aging is smaller compared to Pueblo and Buttero, so it is recommended for those who want to keep the same texture for a long time.

Material 4: Germanshrink

Like Noblessa Calf, this is genuine leather provided by Perlinger.

The surface is covered with pigments, so even if water gets on it, it won't soak in easily, and the leather is relatively resistant to stains and scratches.

A unique feature of leather is that patterns are created on the surface using chemicals, giving it a unique look. It is similar to Noblessa Calf, but the difference is that Noblessa Calf has a pattern that is embossed, so the pattern is uniform.

Compared to Noblessa Calf, German Shrink has a matte texture and a slightly softer texture.

The degree of aging is smaller compared to Pueblo and Buttero, so it is recommended for those who want to keep the same texture for a long time.

②Materials that contribute to a sustainable society where choosing is good for the earth

Many genuine leathers (leather made from animal skins) are made from animal skins that would otherwise be discarded during livestock farming, and are said to be more environmentally friendly than just discarding them.

The reality is that when trying to pursue texture in leather materials, chemicals and additives are often used. When manufacturing and processing leather using chemicals, the process can produce by-products that are not good for the environment.

On the other hand, there are also leathers that are processed using plant-derived ingredients. For example, leather that has been processed using only tannin, a type of polyphenol, is called full vegetable tanned leather, and moku mainly deals with such leather.

Naturally, such carefully selected materials tend to be expensive, but we do not compromise on that.

Really good stuff at affordable prices

``Really good stuff'' and ``affordable prices.''
We will reveal the secret to realizing these two contradictory elements at the same time.

1.Low-cost sales format that eliminates middlemen

moku is a D2C (Direct to Consumer) sales format in which we, the creators, deliver products directly to you. The biggest benefit for everyone is that you can buy really good products at reasonable prices.

This is because there are no intermediaries (wholesalers, retailers, etc.) that normally exist between us, the creators, and you, so the costs incurred are no longer necessary, and you can purchase This is because we can give back to everyone involved.

Comparison of compact wallets made from “Pueblo leather”

*Compare items that are expected to have similar estimated costs, such as the amount of materials and complexity of the process.

moku 19,800 yen

Company S 24,200 yen

Company L 31,900 yen

2. Careful and delicate production process with Japanese quality

All of moku's works are made in Japan. Although the production base in Japan varies depending on the item, each item is handcrafted one by one by trained craftsmen.

Leather accessories require careful and delicate techniques such as sewing and gluing.

Compared to manufacturing in China, labor costs are higher, so many brands and manufacturers compromise on this point, but at moku we never compromise.

Thank you for reading to the end.
I create each piece with all my heart. If you purchase a moku product, we hope that you will continue to use it for a long time.